This story is available exclusively to Business Insider subscribers.
Become an Insider and start reading now.
- It’s important to find the right platform for your business, based on your needs and the market you want to enter.
- For people starting a resale business to sell collectible, luxury, thrift, or pre-owned items, eBay is one of the top marketplaces.
- Here is a step-by-step guide to set up your eBay store and craft listings that will sell.
- Visit Business Insider’s homepage for more stories.
The 25-year-old company eBay was one of the first ecommerce platforms to make resale accessible to anyone who wanted to sell their collectibles or old furniture. Today, it’s a popular marketplace where more than 180 million buyers search for bargains.
According to eBay’s website, a pair of shoes sells every two seconds and a cell phone sells every four seconds.
If you want to start a resale business to sell collectible, luxury, thrift, or pre-owned items, eBay could be the right platform for you. Chris Holbrook is the top sneaker seller on the platform and previously told Business Insider’s Shoshy Ciment that eBay will always be his go-to marketplace for running his business.
Here is a step-by-step guide to set up your eBay store and get selling.
Ecommerce Step 1: Understand the costs of selling through eBay
Before you get started, it’s important to know what it will cost to sell on eBay. The platform does not have a monthly rate or tiered plans to use its basic services. Instead, it charges fees based on the items you sell.
Each month, your first 50 listings on eBay are free. If you want to list more than 50 items in a month period, you’ll pay 35 cents per listing. Once you sell an item, eBay charges a 10% transaction fee on all categories, with a few exceptions listed here.
If you plan on listing a lot of products and want more tools to manage your business, you can open an eBay Store for a monthly subscription cost starting at $7.95. Higher tiers provide more discounts and lower fees for high-volume sellers.
Ecommerce Step 2: Determine what to sell
You may already have your product in mind, but it’s worth digging deeper to understand eBay’s customer base and how it can differ from other platforms. There’s a page that will tell you what products are in demand and selling above retail price.
Ecommerce Step 3: Determine when to sell
Some products may sell better at different times of the year or around certain holidays. The explore page will show you what items are trending based on buyer searches for the last month.
Ecommerce Step 4: Determine how to price your items
You can also look up average prices for similar items to determine what they’re worth.
Ecommerce Step 5: There are 4 ways to make your listing stand out
eBay’s vice president of seller experience, Harry Temkin, said in a YouTube video that there are four essentials to the perfect listing.
- Maximize your title: You can use up to 80 characters for your item title. Use descriptive keywords and brand names to optimize search results leading to your item. Always include size and color when appropriate.
- Be specific in the item description: As you write your listing, eBay will show you how many buyers have searched for the terms you’ve used. The higher the number of recent searches, the more visible your item will be on the platform.
- Take quality photos: Photograph your products in good lighting with a clean background. When in doubt, a white background will look crisp and highlight the details. eBay’s mobile app has a built-in photo editor that will automatically make your background white.
- Ensure your price is right: eBay’s “terapeak product research” tab within the seller hub will help you research the most effective price for your product. It shows you other listings of similar products, sell-through rate, and average price.
Ecommerce Step 6: Choose your shipping model
Shipping costs will vary depending on the products you sell. It’s usually recommended to factor shipping into your listing price, rather than make it an additional cost for buyers. Customers are more likely to purchase items with free shipping.
eBay has tools to help you calculate shipping costs so you can:
- Save shipping rates to your profile
- Automatically calculate shipping costs
- Choose personal pickup or deliver for local customers
- Choose global shipping to make your items available to customers around the world
Ecommerce Step 7: Create a quick listing based on another seller’s item
If you want to sell a similar item to those sold by other sellers, you can search by keywords, UPC, or ISBN. eBay will quickly copy over the same title and description to start your own listing.